Creating Your Social Brand
Let’s get one thing straight! NO ONE logs onto their social media account to shop for your products, however users do “shop” for VALUABLE content. Your brand must do more than simply be present on social media. This is a space where your brand must shine by adding value to your audience through a strong social voice and brand identity. Brands must engage and interact with clients, provide a sense of community and deliver valuable eye catching content that is relative to your audience.
The average daily global use of social media applications amounts to approximately 135 minutes; a whopping 2.5 hours per day. There are over 800 million active users on Instagram each day and more than 600,000 new users joining facebook daily. (resource https://www.statista.com)
Which is why it is critical for your business to have a strong presence on social media platforms.
Advertising on Social Media
Sad, But True: If you have a business page on Facebook or Instagram you may not realize that less than 5% of your audience will actually see your content. Facebook’s algorithm has been slowly reducing your business pages visibility within your own followers news feeds for years.
The Cold Hard Truth: The Fact is that if you want your business to be discovered on social media you will need to use Facebook and Instagram ad.
The Good News? Media Squad’s expert team of FB and IG Ad specialists ensure your ads are being delivered to the right target audience, increase social engagement, drive traffic to your website and get you more business leads.