Goal #1: Get More Likes

Receiving a greater number of likes on Instagram is critical for the algorithm, as well as a measure of how well your content is resonating with your followers. However, how can you increase the chances of getting those double-taps? The probability of your audience liking your post is highest when they can connect with it. Consider incorporating humorous memes, motivational quotes, and informative Reels to engage with your audience. Our next advice? Prioritize strong visuals. As a visual platform, Instagram content that is on-brand, adheres to a particular aesthetic (even if it’s simple), and is visually appealing will instantly capture attention. Lastly, acknowledge positive milestones, such as commemorating the anniversary of your initial sale or reaching 10K followers. Let your audience act as your supporters and celebrate with you.

Goal #2: Get More Comments

Crafting impactful captions can be a valuable asset in motivating your audience to engage with your posts. By incorporating a well-defined call-to-action (CTA) in your caption, such as a direct question, you can notably boost the number of comments you receive on a post. Be imaginative with your inquiries: request suggestions, advice, or a related follow-up question on your content’s subject matter. Additionally, you can encourage your audience to introduce themselves and share about themselves. This strategy can not only provide you with a better understanding of your followers but can also serve as inspiration for future posts. Although it’s great to increase the number of comments on your posts, it’s equally important to respond to them. After all, being social on social media is the ultimate goal!

Goal #3: Get More Saves

Saves are a significant metric for the Instagram algorithm, however, some posts are more likely to be saved than others. Posts that provide educational or informative content, such as recipes, how-to-guides, and infographics, offer valuable information that can assist in solving a problem, making them more likely to be saved. Moreover, the information doesn’t necessarily have to be limited to the image or video itself. Including additional details in your caption can also prompt an increase in saves.

To summarize, create posts that your audience will find valuable enough to save and refer back to later!

Goal #4: Get More Shares

To enhance shares, consider what will strike a chord with your audience and make them pause as they scroll. One of the most effective approaches is through relatable content, such as memes. If something evokes laughter from your audience, they’re more likely to share it with their friends. You don’t require a degree in meme-making to achieve this. You can repost memes that are popular in your community (giving due credit and with permission), or add text to a trending meme image promptly (utilizing Instagram’s fonts). Another effective method to boost the number of shares for your posts is by conducting an Instagram giveaway. Regardless of the prize, make sure to set the entry criteria to include liking, commenting, and sharing the post to their story (while tagging your profile). Then, sit back and watch the shares flow in.